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Hi, I am Laura Ella. I lead a brand fighting for feminism and sustainability, with a goal to be a brand in which every woman would be proud to support. Our collection of T-shirts and Accessories are lovingly designed to be as kick-ass as the women they are created for. After all, when women empower each other, incredible things can happen.

We are a part of the feminist fashion revolution in every stage of our production process. Our designs feature bold motifs and stand-out slogans in order to continue conversation through clothing, often printed by-hand in my Staffordshire home.

We are female, but we also believe fashion should be fair. Many high street brands produce 'girl power' t-shirts but pay their factory workers poorly; not even enough to live from. We support ethical fashion practices by sourcing all of our clothing from deadstock & vintage, to prevent adding to the unfair factory workload. We also donate a percentage of sales to Plan International: a charity dedicated to advance children’s rights and equality for girls around the world.

We also care about our planet and the damaging effects of fast-fashion landfill. With our pre-loved sourcing: each item is recycled, rebranded and rehomed by you! This means that each of our products have their own character and no two are ever the same. This is our way of producing fashion sustainably and also eradicating a ‘disposable’ nature, which is seen far too often in our modern world.

We hope that you can find empowerment in our products, for women and the planet!

Laura Ella x

plan international

a percentage of each order goes to plan international

By supporting By Laura Ella, you are also supporting Plan International.

"Founded in 1937, Plan International is an independent development and humanitarian organisation that advances children's rights and equality for girls. We strive for a just world, working together with children, young people, our supporters and partners.

We see clear links between fulfilling children’s rights, achieving gender equality and ending child poverty. Every girl and boy has the right to be healthy, educated, protected, valued and respected in their own community and beyond. 

We support these rights from when children are born to when they reach adulthood. We work to ensure that girls and boys know their rights, and have the skills, knowledge and confidence to fulfill them. This approach inspires and empowers children and communities to create long-lasting change.

Girls have the power to change the world. Our ambition is to work beside them and together we take action so 100 million girls learn, lead, decide and thrive.

Our global advocacy work not only focuses on international policy but also ensures national governments can meaningfully implement and uphold laws that advance children’s rights and gender equality at community level."

Plan International is live in 77 countries, 21.6 million girls and 18.9 million boys have been reached by their hard work. Help us to help Plan International.

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